A question we often get asked is “Why do you charge so much to see one of your shows?”.
While the price of a ticket to one of Harnett Regional Theatre’s productions may seem steep to some, it would be worth knowing that in comparison to other live theatres within our area are ticket prices are just about the lowest to be found.
It is interesting to note that HRT, like any other community theatre, rarely if ever makes any profit from ticket sales. The Board of Directors is eternally optimistic that ticket sales will cover the cost of the production. They are ecstatically overjoyed if there is any so called profit. The money we take in from ticket sales from one show goes right back into the “kitty” in order to start paying for the expenses of the next show. This is why is it so hard to make improvements to the theatre in the area of sound and lights. This is why capital improvements such as leaking roofs, worn out carpet, antiquated restrooms, and paint that is peeling from the walls has to take a back seat and wait for available funds. Money for new equipment and major repairs has to come from donations, grants, and other generosities, not from ticket sales (unless the theatre would be packed to capacity every night of every performance).
Most playgoers are amazed to find out just what it costs in order to put on a show at Harnett Regional Theatre. Most straight plays (dramas and comedies) cost somewhere in the neighbor hood of $3,000. There are royalties and scripts to pay for. Set construction, director’s fee, costumes, advertisement, and security are other costs that go into the total cost of one of these productions. In order to break even figuring an average paid ticket of $8 per person, it takes 375 people to attend the five performances of one of our productions. That is an average of 75 people per performance. That does not seem like a lot of people but that is just about what attendance has averaged for straight shows over the last two to three years.
Now a musical is an entirely different ball of wax. The royalties are usually higher. There is the actual cost of purchasing the music and the scripts. There is the added cost of paying for a musical director, a rehearsal and performance pianist, members of the pit band, and a choreographer. The cost of costuming for most musicals is far more than a straight show and sometimes these costumes have to be rented from professional costume rental companies. The average cost for most musicals is somewhere between $6,000 and $8,000. The most expensive musical to date for HRT to put on was “Hello, Dolly” which cost close to $15,000. The math is easy to figure here also. Taking an average ticket price for a musical of $10 per person, a $6,000 show takes 600 attendees, an $8,000 show takes 800 attendees and a $15,000 show takes 1500 attendees. And this is just to break even.
We hope this will help explain the question of, “Why do you charge so much to see one of your shows?” Also we hope it will help you realize that when it comes to live theatre in the area we certainly are competitive when it comes to price. And we think you will agree, if you are a person who does attend other community theatres and some professional ones in the area, Harnett Regional Theatre puts on a show that is fairly comparable entertainment wise also.